I’ve spent the past ten years working in art direction, and during this time 
I’ve kept learning, experimenting, and exploring new sides of the profession. 
I’m interested in art and visual culture, and a lot of the skills I use in my work grow out of this ongoing curiosity.

In my practice, I also explore how people react to visuals, how the brain’s chemistry responds to images, how a person associates themselves with what they see, and what feelings or memories it can bring. These observations help me create work that feels more human and emotionally grounded.

I collaborate with different teams and enjoy rethinking familiar ideas to create content that actually matters in a marketing context. What I enjoy most is finding a balance between creativity and purpose, shaping narratives that feel meaningful for both the brand and the audience.